It was the first major post-war architectural investment of the new order. Building fit in architecture "socialist realism" of Moscow skyscrapers, made under the influence of American Art Deco style. Spark House site was conceived adjacent to the Herastrau Park realized in 1935-1937, on one of the artificial lakes, formed on the Colentina River, with a water mirror already regularized in the 30s and with growth potential for leisure, culture and sport. The Press House was built to house the headquarters of the institutions that oversaw and created propaganda in the print media: newspaper and magazine editorial offices; literary, artistic and scientific publishing houses; school textbooks; etc. There was also an on-site industrial printing press complex. Another use was as state function – Ministry of Culture.